People make choices based on emotional connection first.

After years of getting caught up in all the technical details of my video productions, something hit me.

I realized that even though my videos looked fine, they weren't quite hitting the mark with the audience. So, I decided to make a big change. Instead of obsessing over all the fancy gear, I shifted my focus to something far more powerful: storytelling. went on a reading binge, devouring every book I could find about storytelling. Then, I started applying what I learned to my videos. And you know what? It turned out to be the best decision I ever made. My videos went from just looking good to actually connecting with people on a deeper level.